Search Engine Optimization can be described as a fine, or by some black, art. Everything you do with your site effects how a search engine sees and ranks your site. This flows through your whole site from language, to code, to layout.
We recently went through and optimized our site as well as we could, a polishing if you will. To improve our optimization we cleaned anything that we had that might hinder a crawler indexing our site.
You might have noticed the spelling of Optimization this is a suggestion to how important spelling and localization is. The use of Optimization over Optimisation hints to the locale of the users youíre attracting, albeit Optimization is the correct UK English spelling (check your Oxford dictionaries). Think about, how you spell the words on a website should be how the customers will write the words when they search for the page. You can sometimes use common misspellings to gain rank for when the customer searches for the wrong spelling.
Optimizing can be split in to several parts, inbound links, code and content. Inbound links need to be relevant and from a good source, certain search engines frown upon things like farms and hidden content. Code needs to be error free and to the correct XHTML/XML specification. Content needs to be unique, well formed, regularly changing and relevant.
Inbound links are hard to control, there are many ways to garner them but they need to be from well ranked sites with unique, relevant content and as few links per page as possible. It is often possible to use internet community sites to get good inbound links.
I'll be back with focus on all the areas of this soon.
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